My Favorite Looks From MFW Fall/Winter 2023

Image Credits: Cristina Gottardi

This edition of Milan Fashion Week had luxury brands focus heavily on sensuality, which was highlighted in many of the looks presented in the various Fall/Winter 2023 collections. A series of looks that harked back to past decades, such as the 1970s and the 1990s, in what seemed to be a return to true elegance and timeless glamour. Much reference was made to the minimal chic look of the 1990s, with petticoat dresses (think of Dolce & Gabbana’s “Sensuale” collection, a tribute to the figure of the femme fatale with its many lingerie pieces). A fashion week that witnessed Gucci’s first collection without Alessandro Michele at the helm of the brand, and the outfits were inspired by the revolutionary work done by Tom Ford in the 2000s.

Other events took place during MFW; a series of projects were presented at the Fashion Hub, such as Designers for the Planet, which hosted a number of emerging brands made in Italy that focus on sustainability in their creations. The documentary film “Milano: The Inside Story of Italian Fashion” directed by John Maggio was also screened. Dolce & Gabbana organized a vernissage in the Sala delle Cariatidi of Palazzo Reale called “Ciao, Kim!” and dedicated to American entrepreneur Kim Kardashian.

Giorgio Armani inaugurated at the Armani Silos “Guy Bourdin: Storyteller”, an exhibition dedicated to the French fashion photographer, which will be open to the public until the end of August.

Due to my many commitments related to the sales campaign I was unable to attend this fashion week in person so I didn’t get to see many industry friends but from what I have heard they were very pleased with the fashion events they attended. However, during my only afternoon off work I had the opportunity to visit a retrospective at Palazzo Reale dedicated to photographer Vincent Peters, which closed a couple of days ago. This was a wonderful visual experience and I will talk about it soon on the website. In the meantime, here are my seven favorite looks from this MFW edition:

Ermanno Scervino FW 2023 / Vogue Runway. Image Credits: Daniele Oberrauch /

1) ERMANNO SCERVINO: Ermanno Scervino’s collection presented a harmonious palette, with colors that ranged from white, dark gray, light blue (in this case a shade of washed-out denim), lime and ruby red to close the show with a series of garments in black. The collection was inspired by the designer’s love of cinema, particularly the sensuality of Ava Gardner. Solid-color dresses designed for an hourglass figure, with masculine oversize shapes in jackets and coats. Coats that are big and soft, to be worn over miniskirts or leggings. The Tuscan brand’s press kit explained, “Fall 2023 is a linear collection, with impeccable shapes, as rigorous as a painter’s canvas where Ermanno Scervino designs precious workmanship, manipulates fabrics, drapes lambskin, carves jersey and knitwear.” I have really enjoyed the masculine-cut tailored jackets worn over loose-fitting pants, so I couldn’t help but choose this look in ruby red (red has been a very present color in the next Fall/Winter collections), which plays with transparencies in a fine way and is elegant in every aspect.

Giorgio Armani FW 2023 / Vogue Runway. Image Credits: Daniele Oberrauch /

2) GIORGIO ARMANI: when talking about minimal chic in terms of fashion and design one cannot help but think of Armani, because minimalism has always distinguished the Italian House’s identity and aesthetic. The layered collection presented at Teatro Armani was titled Cipria (face powder in Italian) and was an homage to women’s beauty rituals; the model who closed the show walked the runway while touching up her face with powder). The sartorial garments were inspired by the Orient, which has always influenced the Armani universe (I have already talked about this on the website in my Armani Silos article, where I mentioned the designer’s collaboration with Japanese architect Tadao Andō). The colors in the collection were soft; the many beige garments that opened the show were true sartorial masterpieces, and many of the models were wearing black berets. The color pink was present in a number of garments, confirming itself as a trend for the upcoming fall/winter season as well. One of the first looks featured a faux-fur coat with a beautiful animalier effect, something rarely seen in an Armani collection. The homage to layering fashion, born in the 2000s, was rediscovered in a series of layered outfits that looked elegant and refined, especially in the color combinations. I love this layered look for its wonderful shades of beige and the cut of the coat, with those touches of black giving harmony to the whole ensemble.


Stella Queen FW 2023/24

Stella Queen FW 2023/24. Image Credits: Merletta srl

February is now considered one of the key months of the year in terms of fashion, a time when new collections are introduced during fashion weeks in New York, London, Milan and Paris. I am currently working with a brand named Stella Queen for the promotion of the upcoming FW 2023/24 collection.

Stella Queen is a made-in Italy brand, whose creations are realized through the wisdom of the Italian artisanal supply chain.

Production takes place entirely on the Italian territory – mainly in Rome – involving the manufacturing excellence of other Italian regions like Tuscany and Puglia, supporting the local economy. The materials used in production are natural, recyclable and environmentally friendly, respecting the standards of environmental sustainability.

The Fall/Winter 2023 collection fully reflects the Stella Queen business philosophy, taking care of the woman’s look in all its aspects, with outfits dedicated to different moments of the day and evening. The collection consists of 123 garments divided into three lines, autonomous and consistent in style, with customized themes and prints that make the Stella Queen look identifiable, a brand that aims to enhance women and dress them in every context.


Throwback Thursday: My Experience At Milan Fashion Week Over The Years

Image Credits: Michael Gostner

As I mentioned in the article about my favorite looks from MFW Spring / Summer 2023, today’s Throwback Thursday is dedicated to my experience at Milan Fashion Week over the years.

My father has been working as a fashion agent and showroom manager since the early 1990s; his first showrooms were in Milano Fiera and the Tortona District. He then went on to work for the Italian brand Via delle Perle and opened a new showroom in Via Montenapoleone (Quadrilatero della Moda, which is basically the Fashion District).

I have always been fascinated by his work and I followed his path, as I am now a fashion consultant and marketing manager for our company (aside from doing some freelance photography work).

I was about thirteen years old when I started attending fashion week in Milan; it was during the September edition in 2008, when fashion week wasn’t even called so. Everyone referred to it as “Milano Vende Moda”, which means “Milan Sells Fashion” in Italian, and it took place in the Milano Fiera District (Via Gattamelata), where all the major fashion shows and events were organized; this went on until 2010, when fashion shows began to take place all around the city. Like today, fashion week was convened and sponsored by the National Chamber for Italian Fashion (Camera Nazionale della Moda Italiana) and it attracted numerous people from the international fashion industry.

I grew up with fashion thanks to my father’s job and looking at my mother, who’s always had a French style, for fashion advice; anyway, when you’re a teenager you generally feel the need to discover your own fashion tastes, so for me it was all about experimenting. I won’t post pictures of my first fashion week outfit because it was taken at home before going out, so the light was all wrong (I was wearing low-waist pants, a bare midriff top and a big white D&G belt, an outfit that was highly influenced by early 2000s fashion), but I enjoy looking at that picture today and seeing how my style and sense of fashion has evolved over the years.

In September 2008 I had the chance to attend my first fashion shows with Samuelle Daves, a late friend of my father’s and one of his closest collaborators back in the day. Samuelle was also one of the editors at BOOK Moda Magazine and he was my first mentor; he was hard-working, sensitive and intelligent and I am incredibly grateful for the opportunities he gave me when I was still very young. He used to introduce me to people as his “junior fashion editor” and even sent me to some shows he couldn’t attend because he was busy working at the magazine.

Love Sex Money by Lorella Signorino SS 2009

My Favorite Looks From MFW Spring/Summer 2023

Image Credits: Federico Di Dio

The Spring/Summer 2023 edition of Milan Fashion Week had many different key moments, like the massive Moncler show that took place in the Piazza del Duomo (Cathedral Square) complete with dancers, singers and musicians to celebrate the brand’s 70th anniversary. Salvatore Ferragamo changed its name to simply “Ferragamo” (this resulting in the change of the brand logo, too) and Maximilian Davis debuted as Ferragamo’s new creative director. Among this edition’s guests were Paris Hilton, closing the show for Versace, and Kim Kardashian, who curated the Dolce & Gabbana new collection for the “Ciao, Kim!” fashion show.

I wasn’t at fashion week in attendance this year because I’m currently doing back office work for both my consulting agency and one of the showrooms in the city; the days were quite busy and I was sorry to not be able to attend some of the shows.

Nonetheless, I still managed to follow them online (thank God for streaming!) and I have now picked my favorite looks from MFW S/S 2023. It was very hard to do so, since I loved many pieces from different collections, but I hope you will enjoy the ones I have chosen.

Also, stay tuned for this week’s Throwback Thursday post, which is going to focus on my experience at fashion week over the years (starting when it wasn’t even called fashion week!).

Antonio Marras SS23 / Vogue Runway. Image Credits: Salvatore Dragone /

1) ANTONIO MARRAS: this was one of the fashion shows to open Milan Fashion Week; Antonio Marras had been absent from the last editions and the designer’s return coincided with the brand being acquired by Calzedonia, one of the biggest Italian manufacturing groups, which chose to invest in this luxury brand.

The collection was named “Il Teatro dell’Opera” (Opera Theatre) and it was dedicated to Marras’s love for opera and Maria Callas, to whom he paid homage at the end of the show with a few custom-made pieces. Green was one of the key colors in the designer’s vision for S/S 2023, which focused on a sort of renaissance of theatricality; the show was inspired by the imaginary search for an abandoned theatre in the heart of Sardinia, the designer’s native region. Nature took over and became its own character in this défilé, as shown in the floral print look above, which I find very exotic and elegant.

Roberto Cavalli SS23 / Vogue Runway. Image Credits: Isidore Montag /

2) ROBERTO CAVALLI: Fausto Puglisi, the house’s creative director, presented a dream-like collection which stayed true to the essence of the brand, heavily influenced by animal prints and baroque paintings. The collection was inspired by the Golden Age of Hollywood (mainly the 1940s and ’50s)and its glorious costume designers Edith Head and Gilbert Adrian; Puglisi talked about it backstage, mentioning the time he spent studying the Adrian jackets at the Foundation Azzedine Alaïa, since they are part of the legendary couturier’s collection of fashion memorabilia. Puglisi looked at this period of time not only because of how magnificent it was in terms of style innovations, but also because he wanted to convey some of the era’s optimism, as we are living in a post-Covid age, defined by the war in Ukraine and the economical crisis.