Brands – Studio Libraries

Stella Queen FW 2023/24. Image Credits: Merletta srl

February is now considered one of the key months of the year in terms of fashion, a time when new collections are introduced during fashion weeks in New York, London, Milan and Paris. I am currently working with a brand named Stella Queen for the promotion of the upcoming FW 2023/24 collection.

Stella Queen is a made-in Italy brand, whose creations are realized through the wisdom of the Italian artisanal supply chain.

Production takes place entirely on the Italian territory – mainly in Rome – involving the manufacturing excellence of other Italian regions like Tuscany and Puglia, supporting the local economy. The materials used in production are natural, recyclable and environmentally friendly, respecting the standards of environmental sustainability.

The Fall/Winter 2023 collection fully reflects the Stella Queen business philosophy, taking care of the woman’s look in all its aspects, with outfits dedicated to different moments of the day and evening. The collection consists of 123 garments divided into three lines, autonomous and consistent in style, with customized themes and prints that make the Stella Queen look identifiable, a brand that aims to enhance women and dress them in every context.

I have been interested in sustainable fashion since 2013, when Emma Watson brought the topic to attention while promoting her collaboration with fair trade fashion pioneer People Tree, which uses environmentally-friendly materials and focuses on taking care of the planet and its inhabitants.

Today I am working with LOVE, a sustainable fashion brand that is emerging on the international scene, and its CEO and founder Ksenia Karpenko has already established herself as one of the most talented and creative Ukrainian designers.

After graduating from London College of Fashion, Ksenia founded LOVE about seven years ago and the brand became very successful in Ukraine, with the opening of her boutique in Kyiv and other pop-up stores. She has been working with the same team of creators from the start, giving importance to the matter of surrounding yourself with people you can trust, which is essential for creating a long-term business collaboration.

The Ukrainian fashion designer has now relocated to Spain due to the war in Ukraine; she is now working on the expansion of her brand both in Spain and on the European markets, including Italy.