As I mentioned in the article about my favorite looks from MFW Spring / Summer 2023, today’s Throwback Thursday is dedicated to my experience at Milan Fashion Week over the years.
My father has been working as a fashion agent and showroom manager since the early 1990s; his first showrooms were in Milano Fiera and the Tortona District. He then went on to work for the Italian brand Via delle Perle and opened a new showroom in Via Montenapoleone (Quadrilatero della Moda, which is basically the Fashion District).
I have always been fascinated by his work and I followed his path, as I am now a fashion consultant and marketing manager for our company (aside from doing some freelance photography work).
I was about thirteen years old when I started attending fashion week in Milan; it was during the September edition in 2008, when fashion week wasn’t even called so. Everyone referred to it as “Milano Vende Moda”, which means “Milan Sells Fashion” in Italian, and it took place in the Milano Fiera District (Via Gattamelata), where all the major fashion shows and events were organized; this went on until 2010, when fashion shows began to take place all around the city. Like today, fashion week was convened and sponsored by the National Chamber for Italian Fashion (Camera Nazionale della Moda Italiana) and it attracted numerous people from the international fashion industry.
I grew up with fashion thanks to my father’s job and looking at my mother, who’s always had a French style, for fashion advice; anyway, when you’re a teenager you generally feel the need to discover your own fashion tastes, so for me it was all about experimenting. I won’t post pictures of my first fashion week outfit because it was taken at home before going out, so the light was all wrong (I was wearing low-waist pants, a bare midriff top and a big white D&G belt, an outfit that was highly influenced by early 2000s fashion), but I enjoy looking at that picture today and seeing how my style and sense of fashion has evolved over the years.
In September 2008 I had the chance to attend my first fashion shows with Samuelle Daves, a late friend of my father’s and one of his closest collaborators back in the day. Samuelle was also one of the editors at BOOK Moda Magazine and he was my first mentor; he was hard-working, sensitive and intelligent and I am incredibly grateful for the opportunities he gave me when I was still very young. He used to introduce me to people as his “junior fashion editor” and even sent me to some shows he couldn’t attend because he was busy working at the magazine.READ MORE
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